Earline Lagueruela
President/Founder
S&C is the most fun I've had working in my life! For 30 years, I've enjoyed producing advertising, marketing, PR, Web design, TV, radio and print production, as well as developing bilingual campaigns designed to reach specific Hispanics.My biggest joy is providing a diverse clientele with the most effective use of their marketing dollars. S&C is a fun place to work and create great work for our clients. Born and raised in Puerto Rico, she is bicultural and bilingual. She received her bachelor of arts from Manhattanville College, Westchester, NY.

Victor Landa
Media Guru
Landa has more than 25 years experience in journalism & grassroots outreach. His experience began in a CBS affiliate in South Texas. He then joined the Univision TV Network as a producer, then as News Anchor. Next he joined Telemundo’s TV Network as assignments editor and news director. He’s widely respected as a news executive, TV & print journalist & public affairs specialist.

He has 14 years experience as an op-ed columnist. He is bilingual & bicultural. He earned a bachelor's degree in Spanish from the University of Texas at San Antonio.He is a strategic thinker & develops communications strategies to meet client needs. His invaluable media experience offers clients tremendous potential for media coverage from the national level to the local level.

Tranette Ledford
Communications Guru
Ledford has more than 20 years experience in journalism and communications. She previously worked as a reporter at CNN headquarters.

Her experience also encompasses being a network television anchor in several major markets, being both a reporter and columnist. She is a terrific writer, editor, media relations expert and communications trainer.

Ledford currently is a featured columnist and writer for such publications as Decision Times, Defense News International, Army Times and other defense, military and lifestyle publications of Gannett, Inc.Her experience with the national media provides an advantage for S&C clients in obtaining media coverage.

Erin Shilgalis
Media Planner
Shilgalis has more than 13 years experience in media planning and broadcast buying services. For Hispanic media she has negotiated and purchased Spanish-language Spot TV and Spot Radio for Burger King, Coors, Continental Airlines, etc.

For general market media she has negotiated broadcast and print media for Toyota, Shamrock Foods, IMAX, Flagstaff CVB, Crystal Springs/Culligan Water, Phoenix Art Museum and Arizona Dept. of Health Services (ADHS) Tobacco Education and Prevention Program (TEPP).

She has garnered pro bono media support to increase campaign exposures for clients, making the buys more cost effective.She holds a bachelor of science in Marketing from Arizona State University.

Julio Copa-Puga
Account Executive/Spanish Translator
Copa-Puga serves as Senior Account Executive and Senior Translator at S&C. Born in Spain, he has spent a most of his life living in and working throughout Latin America. He received his master’s degree in Business Administration from the University of Havana. Copa-Puga is a certified public accountant (CPA) and civil engineer. He reads, writes, and speaks English, Spanish, and Portuguese, and has been translating in these languages for more than 20 years.

Copa-Puga managed many businesses in Mexico, Brazil, Ecuador, Colombia, Chile, Bolivia, Uruguay, Paraguay, Argentina, Peru, Venezuela, Spain, Canada and the United States. These multinational enterprises required extensive knowledge of engineering, operations, transportation, international commerce, merger and acquisitions, advertising and marketing for a world economy.

Mahette Tarrago
Web Designer
Tarrago has more than 7 years experience in web design, web development, flash, and HTML. Her experience includes working with clients such as Speed Channel, Time Warner Bros, DIY Networks, Discovery and National Geographic.

Vance Cardona
Graphic/Web Designer
Cardona has designed client Web sites, on-line banner ads, multimedia presentations and graphic art. He has 20 years experience in graphic design. He is also very familiar with testing contents and graphics contained in Web sites and training modules. An instrumental part of the team that has created the Federal Motor Carrier Safety Administration’s Spanish Web site, Cardona implemented 508 Web compliance.