S&C Advertising & Public Relations:

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What Is E-Marketing?

E-marketing is advertising directly to consumers or businesses using e-mail.

Permission E-Marketing
Permission e-marketing is a medium that facilitates interaction between organizations and consumers who have given their permission to receive
promotional messages and other information targeted
to their interests. Consumers or businesses will "opt-in"
to a category when they are actively investigating products and services.

Why Use E-Marketing?
E-marketing uses the power of the Internet to reach
only those who have already agreed to receive e-mail
offers that meet their wants and needs.

A targeted e-mail campaign can generate response
rates far greater than direct mail - anywhere from
2 to 10 times better. This type of campaign can
supplement your other advertising and marketing
programs.

E-marketing is more cost-effective, which means
you can get a bigger bang out of your marketing buck.

E-marketing is one of the most cost-effective ways
to sell goods and services to web-savvy consumers
and businesses.

S&C Can Handle Your E-Marketing Campaign from Concept To Completion

S&C is flexible. We can use your past campaigns or marketing programs and adapt them to e-marketing or we can handle your campaign from concept to completion.

Select e-mail list that meets buyer profile criteria
Develop your message (electronic ad)
Send the e-mail offer
Track and report
Revise and refine the e-marketing program

Select Your Target Audience
S&C can fine-tune your target audience with demographic, geographic and socioeconomic data.

Develop Your Message
S&C can translate your data into actionable, meaningful information. Our full design and message creation services include creative development, design, copy, layout and completing two versions of the ad; one in text for those with AOL and HTML.

Send The Special E-Mail Offer
The minimum number of e-mails for an e-marketing campaign test is 20,000. Testing is not necessary for all campaigns. We can develop and send out the entire campaign to suit your needs. Campaign mailings range from 20,000 to millions.

From the results of the first e-mailing, we can obtain insights on the message effectiveness and optimize future e-mailings.

This is an image of a "Daily Statistics" Chart Track And Report
We will track and measure your response rates with sophisticated advanced tracking tools. The Weekly Tracking Report will include the number of e-mails opened, the number of click throughs, the number of forwards and even a breakdown of which links and images in the ad were the most popular. This will allow S&C to adjust future ads and provide detailed tracking reports to you.

Revise And Refine
Based upon your results, we can redefine your audience, retool your message or resend your message at different intervals thereby creating an even more powerful marketing campaign. We can also boost campaign performance by remarketing to responders who didn't convert the first time.

Viral Marketing
An additional benefit, at no cost to you, is the viral marketing component of your e-mail campaign. This means your campaign has the potential to reach more prospective buyers as e-mail respondents forward the ad to their friends and families.

The benefits of Viral Marketing include:

Increased brand awareness and market penetration
Detailed tracking
Increased number of messages opened
Greater Return on Investment

Training And Support
S&C can provide your staff training on as needed basis.

Conclusion
E-marketing campaigns can help you market specific products or services to specific audiences.

S&C does not use Spam. We only use "opt in" lists to conduct our e-marketing campaigns. Those who "opt in" to e-marketing lists are action oriented.

S&C Advertising & Public Relations can make your e-marketing campaign cost effective. S&C is one of the leaders in using the Internet and new technology to help market our clients' products and services.

S&C has the resources, the knowledge, the experience, the creative design department and the internal technical staff ("geeks") to launch and support e-marketing campaigns in house, turnkey.